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Poster for the 16th Exhibition at the Vienna Secession, 1902/03

Leopold Museum,
Color lithograph on paper
95×31.4×0.1 cm


  • Alfred Roller

    (Brno 1864–1935 Vienna)

  • Lithograph and print Albert Berger, Vienna
Unfortunately not on display at the moment
Alfred Roller (1864–1935) came from Brno to Vienna to study at the Academy of Fine Arts and later became a co-founder and president of the Vienna Secession. During his membership, he also worked for the movement as an exhibition and poster designer. Like in this poster, created for the 16th Exhibition of the Vienna Secession in 1903, he combined simplifying flat stylization with a high degree of ornamental abstraction. Within just a few years after the publication of the lithographs of Henri de Toulouse-Lautrec (1864–1901), the poster fad had spread throughout Europe. Typical of the posters designed by artists in Vienna around 1900 were distorted lettering and dissonant color combinations which led to abstract-looking compositions. Roller launched a visual attack of sorts to capture also the attention of those uninterested in art. His unconventional juxtapositions of colors caused irritation and hence intensified perception.

Object data

  • Design: Alfred Roller
  • Execution: Lithograph and print Albert Berger, Vienna
Poster for the 16th Exhibition at the Vienna Secession
Art movement
Art Nouveau
Graphic work
Color lithograph on paper
95×31.4×0.1 cm
Sign. and dat. on the stone bottom right: ALFRED ROLLER.1903.
Credit line
Leopold Museum, Vienna, Inv. 3027
Inventory access
Contributed to the Leopold Museum-Privatstiftung in 1994
Selection of Reference works
  • Wien 1900. Aufbruch in die Moderne, hrsg. von Hans-Peter Wipplinger, Wien 2019 (Ausst.-Kat. Leopold Museum, Wien, ab 15.03.2019).
  • Wien 1900. Sammlung Leopold, hrsg. von Diethard Leopold/Peter Weinhäupl, Wien u.a. 2009.

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Provenance research
Leopold Museum i
Dr. Rudolf Leopold, Wien (o.D.);
Leopold Museum-Privatstiftung, Wien (1994).

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