Correspondence-Card from Gustav Klimt to Julius Zimpel (Greetings from Tivoli. Wallner’s Dairy „Tivoli“ Vienna), 1906

Transcription:

HEIL
Gustav

[Address block:]
To
Julius Zimpel
Sr. and Jr.
VI. Mollardgasse
11, 3rd floor

Note from the Leopold Museum:

At the turn of the twentieth century, the word “Heil” was widely used as a solemn or celebratory expression for well-being and happiness without inherent political or extremist implications. Only through its ritualized and ideologically charged appropriation under National Socialism did the term undergo a profound semantic shift, becoming narrowly defined and indelibly marked by its historical associations.