Koloman Moser (1868–1918) created numerous ornamental designs for the Vienna Secession’s magazine
Ver Sacrum. He won the internal contest for the design of the association’s emblem, which was to be used in letterheads and other printed matter – or, as seen here, as a part of decorative illustrations. This preliminary drawing for the first issue of
Ver Sacrum, published in 1898, shows three coats of arms – emblems of the three arts – connected by curved lines. These emblems are also depicted in the Secession’s signet
Design for the Emblem of the Union of Austrian Artists, Secession. The composition consisting of long, curved lines resembles a candelabra into which the three coats of arms are integrated.
Next to this decoration, there is enough space for two columns of text – the text block and the illustration are considered to have equal aesthetic value. The page layout is based on the unusual square format of the magazine, which enables Moser to strike a balance between images and text. The harmonious arrangement of images, text and decorations, in keeping with the idea of the unity of all arts, transforms the periodical itself into a work of art.
LScr, 2024
