Portfolio “Vienna Fashion 1914/5”, Cover, 1914

In 1911, the Wiener Werkstätte established its own fashion department. The impetus In 1911, the Wiener Werkstätte established its own fashion department. The impetus behind this was the idea of the Gesamtkunstwerk, which was supposed to encompass all areas of life. Aside from others, artists such as Maria Likarz-Strauss (1893-1971), Friederike Löw (1891-1975), Dagobert Peche (1887-1923), Irene Schaschl-Schuster (1895-1979) and Eduard Josef Wimmer-Wisgrill (1882-1961) contributed a number of designs for the art-print portfolio collection Vienna Fashion 1914/15, comprised of a total of 12 portfolios. The first one, from which this print is taken, had a print run of 100, while of all the others only 50 copies were printed. These small numbers illustrate that these portfolios were made less for collectors than for interested customers as presentation images in the sales outlets and studios of the Wiener Werkstätte.
The printed cover page is intended as an index for each portfolio and lists the 12 numbered sheets together with their respective designers.

MR, 2023