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ONLINECOLLECTION

Poster “Flying Cherub”, 1912

Leopold Museum,
Vienna
Color lithograph on paper
85.6×48.7 cm

Artists

  • Bertold Löffler

    (Nieder-Rosenthal near Reichenberg/district of Liberec 1874–1960 Vienna)

Unfortunately not on display at the moment
This poster, executed as a color lithograph, is based on a design by the painter, graphic artist and designer Bertold Löffler (1874–1960). In 1912, Löffler and Josef Hoffmann (1870–1956) were commissioned to furnish and decorate the Salzburger Volkskeller, one of the oldest beer cellars in Salzburg, which no longer exists today. Along with Hoffmann, Löffler was in charge of the wall decorations. Much like these decorations, the posters advertising the new venue were invested with an equally folkloristic appearance. Löffler drew plump, flying Baroque putti which corresponded to Jugendstil tastes. Aside from the cherub’s flesh tones, the coloring is limited to yellow, green and red. The drafts for the decorations of the Salzburger Volkskeller were printed as postcards and sold by the Wiener Werkstätte.

Object data

Artist/author
  • Bertold Löffler
Title
Poster “Flying Cherub”
Date
1912
Art movement
Art Nouveau
Category
Graphic work
Material​/technique
Color lithograph on paper
Dimensions
85.6×48.7 cm
Signature
Monogrammed lower right: LÖ
Credit line
Leopold Museum, Vienna, Inv. 6035
Inventory access
Accession 2016 2017
Keywords

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Provenance

Provenance research
Leopold Museum i

Privatsammlung Leopold, Wien; (1)
Leopold Museum-Privatstiftung, Wien (seit 2017).

  1. Archiv des Leopold Museums, Kaufvertrag und Rechnung vom 30.03.2017

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