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Poster “8. Kriegsanleihe”, May 1918

Leopold Museum,
Color lithograph on paper
95.2×63.2 cm


  • Julius Klinger

    (Vienna 1876–1942 Minsk)

Unfortunately not on display at the moment
War bonds were a major source of income for all states involved in the war. Austria issued a total of eight war bonds, which yielded a return of 33 billion Kronen. Each edition of the war bonds was accompanied by extensive propaganda to convince the home front to support the war. Aggressive appeals were made to the people’s patriotism and financial incentives were offered, promising high profits from interest if the war was won. On the other hand, a defeat—which of course is what happened in 1918—would mean there was a substantial risk of the government not being able to pay back the loan. Many families lost all their assets this way. Julius Klinger (1876–1942) had been one of the most influential German poster artists before the First World War and after 1916 he became one of the most important figures in the renewal of Austrian poster art. Although today he is largely forgotten, his poster motifs were very well known. On the poster for the eighth war bond, a dragon pierced by arrows winds around the red number “8,” suggesting that in the time of greatest need, it is still important to get involved.

Object data

  • Julius Klinger
Poster “8. Kriegsanleihe”
May 1918
Graphic work
Color lithograph on paper
95.2×63.2 cm
Typographic designation
Credit line
Leopold Museum, Vienna, Inv. 3040
Inventory access
Contributed to the Leopold Museum-Privatstiftung in 1994
Selection of Reference works
  • Wien 1900. Aufbruch in die Moderne, hrsg. von Hans-Peter Wipplinger, Wien 2019 (Ausst.-Kat. Leopold Museum, Wien, ab 15.03.2019).

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Provenance research
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